Are your child’s money habits developing by design or by default?
Children absorb habits and beliefs from the world around them — and their first money lessons begin far earlier than we think.
The Financial Fairy Tales helps you build their financial future with confidence, kindness and purpose.
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Used in
121+ Schools
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Read in
15+ Countries
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Over
2,000 Copies Sold
Stories today. Strong money habits for life.
Six timeless values, woven quietly into every story.
ConfidenceHelping children believe in themselves and their abilities.
Saving & GoalsLearning the power of patience, planning and purpose.
EnterpriseBeing curious, creative and having the courage to have a go.
KindnessUnderstanding how money can be used to help others.
ResilienceLearning to pick yourself up and grow from setbacks.
ResponsibilityTaking ownership of decisions and their consequences.Five stories. A lifetime of lessons.
Award-winning books that make money conversations easy, natural, and fun.
About Daniel Britton
The idea that started everything.
The idea came to me while consulting in a primary school. I watched a financial education session for young children — full of good intentions, but it felt like an adult presentation delivered to the wrong audience. Facts instead of imagination. Information instead of stories.
Children don’t need another abstract lesson about money. They need stories and feelings they’ll remember. That single moment became the beginning of The Financial Fairy Tales.
“Money doesn’t grow on trees.” “A fool and his money are soon parted.”
Those sayings become part of us long before we’re old enough to question them. It wasn’t until my forties that I realised how many of my own beliefs about money had been inherited rather than chosen.
Research suggests our money habits begin forming in early childhood — and if that’s true, the greatest opportunity isn’t helping adults repair unhealthy beliefs. It’s helping children develop positive ones from the start. That’s the purpose behind every Financial Fairy Tale.
Read more about Daniel →Loved by families and schools.
It’s never too early to start learning about money, business and enterprise. The Financial Fairy Tales make a great introduction to the values and principles needed to create a successful life.
Brian TracyBest-selling author, business and personal development leaderThe Financial Fairy Tales are a marvellous introduction to ideas around business and money. Helping children find their true purpose and passion in life.
Janet Bray AttwoodNY Times bestselling author, ‘The Passion Test’There have been all sorts of suggestions about what kind of financial education should be introduced. One of the most engaging — and unique — ones I’ve come across is a simple book, Dreams Can Come True.
Sarah EbnerThe TimesThe Financial Fairy Tales series of stories have a wonderfully magical way of presenting children an opportunity to explore the make-believe world of fairy tales while gently weaving in real life-long lessons of making personally responsible financial decisions.
Martha StatenElementary Educator, Tucson, ArizonaThe Financial Fairy Tales are a fun and informative way to deliver positive messages to even the youngest of children. They have become a valuable resource for teaching important lessons about monetary value.
Rebecca JonesNursery Manager, Bournemouth, UKAn important addition to any child’s library for it teaches about possibilities for him or her to live their dreams and how to do it. Any child will be inspired and motivated to share his or her talents and prosper.
Dr Terry Cole-WhittakerBest-selling authorMy daughter absolutely loves these books! She now talks about saving, spending wisely and even starting her own little business. The stories are beautifully written and she asks for them again and again.
Sarah M.Parent, London, UKLatest from the Blog
Ideas and guides to help your family talk about money with confidence.
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