Video marketing is considered by the majority of online marketers, to be the most effective method in terms of Return On Investment (ROI). Studies have also shown that a video on a landing page can result in increased conversions by 80% or more. So, it is clear that video has a big place within marketing, but is this reason to hire a professional? After all, we all know how to use a video camera – right?
How can they help me?
Well, while you may be able to create a video or two, you cannot guarantee it will work with your audience, which is why enlisting the help of an expert can be incredibly beneficial. A videographer does not have to be a marketing wiz themselves as they will have worked with marketers before and understand things that traditionally work and things that don’t.
One thing that the videographer definitely does know, is camera techniques and settings, an important skill when filming any video. This will help when you are describing how you want to portray your marketing campaign, it could be professional, fun or informative etc. Ultimately, hiring a videographer is investing in quality, just like you would do with any other industry expert.
But what if I don’t need to use video?
Despite the fact that video marketing is so popular, it is vital to remember that it is not the only method of marketing, and some people do not feel the need to carry out any video marketing campaigns. This is totally normal and a fair argument in a lot of cases, but just because you don’t need it, doesn’t mean it won’t be beneficial to you.
It can be a common case where things that aren’t deemed necessary, aren’t pursued and as a result of this, people can miss out on great opportunities. So even if you don’t think your marketing campaigns need to include video marketing, at least plan how you could possibly incorporate it into future campaigns as the statistics of its popularity don’t lie.
In Summary
Videographers are not essential for marketing success, but as the digital age progresses it is clear to see that they will be in higher demand. Video marketing will progress and will likely dominate other forms of marketing for a while. What better way to keep up with the competition than hiring a highly skilled expert to assist you. Be sure to check out the following infographic provided by J Knowles, detailing the power of video in modern society.
