We live in a world where everything is done online. It’s great for businesses big and small and it’s never been easier to get word out and market your business. If you have a good social media presence then chances are your business is already doing well. But are you missing out on potentially bringing in new customers. Here are some more simple ways to get word out and reach a whole new clientele.
Socialise
We all love to socialise and thanks to social media (I know it’s in the name!) the fun never stops. Whether you ever present on social media or fluttering about at parties, talk about your product. Try and strike up conversations with people who you think may be interested in your product. Be wary of just bombarding people with stats, figures and jargon. It could damage your reputation and turn people the other way. Try and engage them and get them interested in what you’re offering. Leave them wanting to find out more and they’ll do the research themselves.
Throw a launch party
You have a product and you’re a social butterfly. Throwing a launch party and showing people a good time is a sure way to get word out. People will leave feeling good and wanting to know more about your product or services and may even go away and tell their friends…and their friends friends.
Have stationary made
It may seem like an unnecessary cost but it actually doesn’t have to be that expensive. Find a company that will do you a deal on a bulk order perhaps. Creating a mental image to go with your brand is a great way to help people remember it. Order business cards and personalised stationery for any correspondence. Even consider branded pens that you can give to consumers.
Directory
Use local directories, online directories look at companies such as Free Learning Management System (LMS) Directory Listing. They can get your brand name out there and in front of the right people. There are plenty of free and pay for directory services.
Ask for reviews
Don’t be afraid to ask for reviews. With such a saturated market, consumers first port of call when trying to decide between two competitors is to usually look for reviews. The more reviews you have the better and the more likely a consumer will be to choose you. Make sure your service warrants great reviews, one bad review can undo five great ones. But it’s a great way to get people talking about your business.
Wear and use your products in public
You have your stationary use it in public and hand it out where possible but another great way to market your business is to wear it! If your business makes clothing wear it! If not, look at having T-shirts made with your logo on but make sure it’s eye catching. You want people to take note of what you’re wearing so they seek it out. Don’t be remembered for the wrong reasons.
