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Everything You Can Do To Improve Your Business’ Public Image

When your business is starting to come into the spotlight, you want people to be able to see you in a positive light, rather than the lesser option when compared to your competitors. There are many reasons that a business might gain a poor reputation, and it’s because of a lack of care when it comes to how they represent themselves and their values. For example, higher-up members of your business being involved in controversy can be a serious issue to how the public views you, and it depends on how you handle it as a business.

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Work on the appearance of your business

The appearance of your business is about more than how you act and show your values, but your physical appearance. It’s the way that you dress for work and the money and time that you’ve put into your workplace. Your physical presentation both as an individual and a business says a lot about your business. While it might not be an important attribute to everyone, there are many people who will take their first impressions from what they are presented with. Spend some money on your appearance, and your business will be rewarded for it in the long run – it will practically pay for itself!

Pay attention to your employees

If you have people representing your business, it’s important that you make sure they’re doing things according to the company values. Having a publicly known employee being outspoken on social media can be bad for business, and you want to make sure that there aren’t any individuals within the business who are bringing you a bad reputation. While you can’t control everything everyone does, you should at least make sure that your values are held up and you take that seriously through all aspects.

Evaluate employee satisfaction in the workplace

While your main focus might be on the things that are externally visible, it’s vital to make sure that your employees are happy and satisfied while they work for you. Not only is it crucial to their motivation and morale while at work, but it will help you become the desired business to work for. If people see your vacancies as great opportunities, you’re going to have a better pick of candidates, and your current employees are going to work hard to ensure they keep their job. Customer service isn’t always the most important factor, and people will favour your business more if you’re treating your employees properly.

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Work on your online presence

If you’re going to grow as a business, you want to be present in as many markets as possible. If it doesn’t put you out of pocket, it helps to make sure you’re making the most of what you have. Having an online presence can increase your reach significantly, and there’s a lot you can do with it. For example, if you’re running a social media account, you can use it as a tool to bridge the gap between you and your audience. Putting yourself out there to interact with your consumers can help to create a stronger level of trust overall.

If you have a website, you want to make sure it’s well made and easy for your customers to use, otherwise it could lose you sales. Making use of usability testing tools and services can help you to make sure that your website is well-made enough for your consumers, and if not you can figure out what you should be improving! These tools are important if you’re going to find out what changes you can make to overall improve your business and customer experience.

Hold fundraisers

One thing that’s great for reputation is giving back. People love to see good deeds, and when you’re running a successful business, you’re in the perfect spot to give something back. Holding fundraisers so that people can gain from donating money to charities can not only help you to gain a better reputation by giving a lot of your profits to charity but also incentivizes customers to invest in you as they’re doing a good deed at the same time. There are plenty of charities to choose from, and it would be no challenge at all to find one that aligns with your company’s values.

Open more avenues for feedback

It’s important to know and follow the direction you want to take your business overall, but you should still take the time to listen to what your customers have to say too. While they can’t give you too much insight on major changes, their feedback can still be of great help when it comes to making changes in small areas. Whether it be customer service, the quality of your product, or the kind of product that you sell. Listening to your customers can help you give your business the edge it needs over your competition, and there’s no one who knows what your customers want more than the customers themselves.

Don’t cut corners on quality

The products and services that you sell are going to be what contributes to the majority of your reputation. You’re known for what you have to offer when you’re running a business, and having the best presentation in the world isn’t going to stop your customers from noticing the quality of your products and services. Ensuring that the quality of what you’re selling is up to standard is key to gaining customer favor, and people will happily shop with you again knowing that they’re going to be satisfied with what they get.

Improve your security

If you’re a business that stores a lot of private data and information on customers and employees, it is absolutely vital that you know how to keep that information safe. Having a security breach and leaking any of that data can severely damage your image as a business, and clients can easily lose trust in you. No one wants to give their private information to someone who can’t keep it from the hands of those with malicious intent!

Ways To Make Money Outside Your 9-5

In the past, most households would manage and survive one person’s income and often the woman would stay at home to look after the home and raise the kids. Although outdated still a lifestyle choice for many, but the norm and most common practice is having two working adults in the home now. The cost of living has increased a lot and so has the need to generate more income into the household. Things don’t stop there, so many people are looking for extra ways to bring in more money on a monthly basis now on top of their normal jobs and salaries that they receive. If this is something you want to do then here are a few ways you can look to make money. Why not give them a go and see where you end up.

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Photo by Ivan Bertolazzi from Pexels

Start An Online Business

This was a very popular choice of passing time during the lockdown. So many people have started businesses especially as their jobs were at risk it gave them a buffer. Your online business can be anything that suits you, the possibilities are endless. If you are particularly creative you can use that to your advantage. If you paint, sew, knit, or even make pottery, this can be used. By using these hobbies to then generate income is a very popular option especially amongst the younger generation. 

Invest In Stocks And Crypto 

Again, this is becoming a fast favorite and so many people are getting interested in the stock market and investing their money for a greater return. It can be quite daunting trying to enter the world without any prior knowledge, but there are so many books and online help to explain it to you in layman’s terms. There is Bitcoin and holding ETH all amazing options and ways to help generate more income in the long term rather than an immediate increase,

Blogging And Writing 

This is a concept that takes a bit of time in order to be able to earn money but it is a nice little money bank when needed. If you have an interest in writing when starting to write a blog you need to think about the reader all the time. It is important to write about something you have an interest and passion in. It can come across to the reader if you aren’t interested in what you are writing about and can put them off. With blogging there are different ways you can make money, the main two are by sponsored ads on your website and then payment to write about a certain subject or to go alongside something you were gifted to review and promote. You can also then branch out into using the social media accounts linked with your blog to generate income through Ad posts. This is like blogging on a smaller scale on social media. You will take some photos and review and promote the products or service and receive payment for your time and reaching your audience.

Five Things To Remember Before Shopping For A Mortgage

The world of real estate has become more competitive than ever in the wake of the pandemic. Homebuyers need to get all the help possible to ensure that they are smart about their choices when shopping for a mortgage. You may find that the market is far tougher to get into than it was before, and that’s pretty much the case all around given that people are losing jobs and homes all over the world.

If you do manage to find your ideal house, you can use some help from Trufe to get some information on your mortgage choices. You want to present a great offer and be sure that you have the house closed ASAP. Finding the right lender is important, but it’s also helpful to find an advisor who can talk you through everything that you need to know about your mortgage and the choices that you have in front of you, too. So, what should you remember before you start shopping for a mortgage? Let’s take a look:

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  • Get referred. Ask your friends and colleagues who they chose to use to get their homes closed off and mortgages completed. They will be able to advise you on the best mortgage advisors and brokers out there, and they can give you a personal experience of getting their mortgage, too.
  • Know your budget. You can’t start house hunting without an idea of your affordability. It’s always wonderful to be nosey about the homes that are way past our budgets and play celebrity, but it’s not always the best option for you. Get to know your budget first and you will be able to shop realistically.
  • Pre-Approval is a must! If you want to skip the stress in the market today, get pre-approval for your loan before you start looking. If you know what your pre-approval rate is, you will know exactly what the budget is for your home dreams. Lenders will verify your application through your income and asset documents, and you need to have that information validated.
  • Get online and check reviews. Technology has revolutionized very different things in the market today, so if you get online and start researching your mortgage offers, you will be able to get to know which is the best place to look in the market for your mortgage. Research is a must!
  • Work well with your real estate agent. Your real estate agent is so important to your application, and you need to know someone who will give you honest information about mortgage lenders. They will be able to talk you through your mortgage options and you can use their insider knowledge to the industry, too!

When it comes down to it, it’s important to remember that your mortgage is the biggest purchasing decision you’ll make in your life. This should be done carefully so that you get the right lender and advisors on your side throughout the process. Buying your house allows you to level up in life!

Save Money When Selling Your Home


Most people, when selling their homes, are so focused on the money they are (hopefully) about to make, that they spend very little time thinking about all of the costs associated with doing so, and how they may be able to save a little money there.

Selling a house can be an expensive business, but if you’re sensible, you can make some serious savings.

Choose your estate agent wisely

Probably, the biggest way to save money when you are selling your home is to choose a great estate agent like Jordan & Halstead, for example, who are very affordable in your local area, as well as being good at their jobs, so that they can maximize the price you get for your home. 

That’s why you should take your time to check out local estate agents before making a choice, instead of just going with the first one you find. A lot of estate agents will tell you exactly what you want to hear and promise you things that just aren’t possible, all while charging a premium, If it sounds too good to be true, it probably is; find the sweet spot where price and reputation meet and stick with that.

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Don’t do too much work

Many homeowners will try to maximise the return on their homes by renovating them before selling. Sometimes, this can work well because things like a new kitchen can add value to your home, but the thing is, this doesn’t always work, and unless you know what you are doing and have totally studied the local market, you probably shouldn’t make more than a few cosmetic changes and necessary DIY jobs. If you do what to carry out a bigger renovation, research how much value it is likely to add to your home, and if that figure is less than the cost, don’t get the work done.

Keep your emotions in check

So many homeowners have settled for a lower price simply because their emotions have gotten the better of them and they haven’t wanted to sell to a particular buyer, perhaps because they feel like they won’t look after the home or that the home is not right for them, and although this is totally understandable, it is not very sensible. If you get a good offer, not taking it is only going to cost you money in terms of the extra time and effort that will have to go into finding another buyer, not to mention the fact there’s no guarantee you will get a similarly large offer next time. Selling your home is a financial transaction and the more you can remind yourself of that the better.

Saving money when selling your home can be difficult because there are many costs that cannot be avoided, but it is, as you can see, still possible to cut costs and maximise your returns here and there. Stay calm, look fairly at the finances and don’t be too rash during the process and there’s every chance you’ll save.

Here’s Why You Should Buy A Brand New Home

Are you thinking about purchasing a property this year? If so, then you have two main choices. You can think about purchasing a new home on the market. Or, you could consider a fixer-upper. We think the former decision is the right choice and there are a few reasons for this. 

Fewer Issues

One of the first reasons why you should buy a new home is that there are going to be fewer issues with the property. That’s important because older homes are always going to have a vast range of problems. Parts are also going to break far more quickly than you would like. For instance, you might find that you need to replace the boiler a couple of months after moving into a fixer upper. This isn’t going to be the case with a new build because – as the name suggests – everything is going to be brand new. 

Location, Location, Location

Before you buy a fixer upper, it’s important to ask yourself why it has been left in a state of disrepair. The answer is usually that the owner isn’t interested in the location of the home. The location could even be a reason why the home is never going to accumulate value, regardless of what changes you make. New builds, on the other hand, are always going to be part of exciting, up and coming areas. If you want to explore properties like this, then we recommend that you do think about looking at a company like Salboy. They will be able to help you find the best new properties on the market right now. 

The Modern Home

If you are buying a property that you’re going to live in – at least at first – then you should always consider what you want from the home. We imagine you are looking for a property that is going to be the perfect place to start a family. If that’s the case, then a new build will be ideal. As well as providing the right location that we mentioned, a new build will be kitted out with all the tech that you could need to make the home a dream come true. 

People Like You

Finally, if you buy a new build, you’re going to be living with people who are in the same position as you. This is true whether you are starting a family, retiring, or setting into middle age. Why is this? Well, new builds attract the same type of individuals particularly if they are part of a planned development. This ultimately means that you will be living in a community that you want to be a part of and that you do feel connected to. 

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We hope this helps you realize some of the key reasons why you should purchase a new home rather than buying a fixer upper. While a new build is always going to be more expensive, it provides far more security in the long term and a vast range of benefits that should not be overlooked.