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How To Effectively Market Your Business During The Pandemic

January 23rd, 2021 Posted in Business, Entrepreneurship
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The pandemic has hit businesses hard all over the world since coronavirus reared its ugly head, and millions of businesses have been forced to close. Subsequently, millions more jobs have been lost because of this, causing financial despair all over the world. However, some businesses have managed to make it this far, and if you’re one of the lucky, then you’ll be looking for effective ways to ensure that your business survives this pandemic. Here are some tried and tested tips on how to effectively market your business during the pandemic.

How To Effectively Market Your Business During The Pandemic - loving a good idea image
Photo by Oladimeji Ajegbile from Pexels

Understand how to effectively reach your target audience

We all know that there’s a diverse range of people using social media in this day and age, but not everyone does, and it’s important to remember that. If your target audience is the elderly, for example, you may struggle to hit your demographic through social media as much as you’d like. Instead, opt for mediums of marketing such as adverts in magazines, newspapers and television adverts so that you can reach your target more effectively. Conduct research on your target audience so that you can choose the most effective medium of reaching them.

Save time with a marketing agency

Effective marketing takes a lot of time and effort, and if you’re busy with other operations in your business, you simply might not have the time to do it. However, you can use a digital marketing agency such as Herdl for many of your marketing needs such as SEO, website design, hosting, and email marketing. After all, if you’re going to do something right, it’s best left to the professionals! While hiring a marketing agency might be an investment, it’s one you should seriously consider to help improve your business’ visibility.

Take to social media…

Social media is the easiest, fastest, and most cost-effective method of reaching many people in one go. Create stunning graphics and videos that show what your business has to offer, and post them on all of your social media platforms on a regular basis. You should also include a link back to your website so that it’s easy for potential customers to head straight to the product they’re after. You should also do some hashtag research to ensure you’re going to hit the right people with your content. Remember when posting anything on social media to stick to your brand image so that your business becomes recognisable through colour schemes, fonts, imagery and your logo. You’ll thank yourself in the future!

…and through that use influencers to raise brand awareness

Finally, influencers are more powerful than you think, and could be extremely valuable to your business. Reach out to influencers in your industry to see if they’d be willing to review your products or services in return for a review on their social media platforms. Their followers will naturally click through and buy your products! You may have to pay an influencer too, depending on their following, but it’s an investment that will eventually pay for itself through the sales you make.

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4 Tips For Helping Your Business Thrive

October 30th, 2020 Posted in Business
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Your business is a significant investment of your time and money. If you’re tired of being viewed as mediocre and performing below your potential, then now is the time to implement changes that will turn your situation around for the better.

The following tips will help your business thrive through the ups and downs and get on a path that’s sustainable and rewarding. Let today be the day you take a good look at your goals and how your business is doing overall and commit to making adjustments to your approach. No longer will you have to sit and stress about succeeding because you’ll be well on your way to making this a reality at your workplace.  

4 Tips For Helping Your Business Thrive - smiling businesswoman image
Photo by Andrea Piacquadio from Pexels

1. Understand & Organize Your Finances

You can ensure your business thrives by understanding and organizing your finances. It would help if you had a clear picture of what money you have coming in and your expenses. Set and follow strict budgets and review your sales numbers to know where you stand and if you need to implement cost-cutting measures. Separate your business and personal finances and enlist the help of a professional if you need assistance with your taxes or bookkeeping tasks. It’s better to have it done right then to encounter errors and surprises.

2. Offer Better Client Service

One tip that will bring about positive changes if done right is your customer service. Offer better and improved client service, so your customers are satisfied and willing to leave you positive reviews online. You’ll be able to build trust in your brand and, in turn, win over more consumers. Set yourself up for success by offering more ways and outlets for customers to get in touch. Check out the best chat room software for website as one solution you may want to try. Many people want answers quickly and want to use online means to do so. Therefore, be prepared to answer their call by setting up this option for them.

3. Communicate Effectively

Poor and lack of communication can be detrimental to your business and how you operate. You and your employees and even your customers must be all on the same page. Commit to communicating effectively by being clear and concise in your delivery. Understand how to prepare emails professionally and hold in-person meetings that are productive and not a waste of time. Delegate appropriately to take some of the work and to-dos off your plate and keep your employees engaged and challenged at work.

4. Monitor Results

Your business will have a better chance of thriving through good and bad times when you monitor your results. It’s vital you have metrics in place and can closely track how you’re performing in cases of client service and marketing, for example. You want to know that your time is being well spent and you have the right resources in place for achieving your goals. Monitor results, so you understand in what areas you’re excelling and what areas you need to pay more attention to and make changes. 

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Bad At Sales Or Selling The Wrong Product?

October 16th, 2020 Posted in Business, Entrepreneurship
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It’s all too easy to get the feeling that you’re bad at something like sales. It can take a long time to develop the ability to sell things consistently, with some people finding this process much harder than others. Unfortunately, though, many people make the same mistake from the very beginning; they try to sell something they can’t make themselves feel passionate about. To help you out with this, this article will be exploring some of the steps you will need to take if you’re going to be successful selling something you love.

Bad At Sales Or Selling The Wrong Product? - retail sales image
Photo by Christiann Koepke on Unsplash

Finding Something You Love

There is a huge market for handmade products around the web, with sites like Etsy providing an excellent platform to sell items that you’ve created from scratch. A lot of people have creative hobbies or pursuits in their lives, providing the perfect opportunity to start making something that can be sold. It’s worth having a look around for some inspiration when you’re taking this approach, ensuring that you’re not choosing something that can be made much cheaper on a commercial scale.

Of course, not all hobbies and interests result in something that can be sold. In this case, you may need to think about the objects and products that can surround the interest in other ways. For example, if you love rock climbing, you could think about selling books and other resources that surround this topic. It can be a challenge to find exactly what you want to sell, but you should know when you feel excited enough to achieve big things with your efforts. Finding something you love can be an excellent way to improve your ability to sell things.

Doing Some Learning

There will always be a bit of a learning curve when it comes to selling, even for people who seem to be complete naturals. For example, you’re going to need to figure out how to talk to people when you want them to buy something from you. There are several different levels to this, with those who sell face to face usually having the waisest time. Selling online or over the phone can be trickier, as you can’t rely on facial expressions to make yourself feel friendly. Thankfully, there are loads of guides around the web that can help with this.

Alongside learning how to talk to potential customers, it will also be very helpful to learn about the methods and techniques used with your specific product area. There could be laws that prevent certain sales tactics, and this is something you need to learn about before you dive right in. Learning how to become an antiques dealer, for example, will involve building an understanding of how auctions work, while also developing a keen sense for a good deal.

Depending on the type of selling you’re going to be doing, you may also need to think about marketing as you go through this process. Marketing a physical business isn’t always necessary, but those operating online will have to put a lot of work into this side of their company. Social media, SEO, and adverts all work together to improve your chances of making sales. This can be a difficult job, and is an element of sales that most people aren’t used to, making it crucial that you do some learning before you start.

Use The Right Tools

Finally, as the last area to consider, it’s time to think about the tools you’re going to be using for this work. As mentioned above, Etsy is a great place to sell products that you have made yourself. There are loads of private sellers on websites like this, and the whole platform is geared towards this kind of creativity. This means that there are loads of options available that can help you to sell more. 

For those selling other products online, it makes a lot of sense to be diverse with the platforms you use. Having your own website will be great, but it could take years before you’re able to dominate searches with it. To start with, you’re far more likely to make money through a platform like eBay or Amazon. 

Selling something is rarely easy, and a lot of people have struggled with work like this throughout history. While this can make it all the more daunting, it also means that there are loads of resources available that can help you to improve your ability to sell. This is only getting easier to manage as time goes on.

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Forgotten Ways to Market Your Business

August 27th, 2020 Posted in Business, Entrepreneurship
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We live in a world where everything is done online. It’s great for businesses big and small and it’s never been easier to get word out and market your business. If you have a good social media presence then chances are your business is already doing well. But are you missing out on potentially bringing in new customers. Here are some more simple ways to get word out and reach a whole new clientele. 

Forgotten Ways to Market Your Business - throw a launch party image
Photo by cottonbro from Pexels

Socialise 

We all love to socialise and thanks to social media (I know it’s in the name!) the fun never stops. Whether you ever present on social media or fluttering about at parties, talk about your product. Try and strike up conversations with people who you think may be interested in your product. Be wary of just bombarding people with stats, figures and jargon. It could damage your reputation and turn people the other way. Try and engage them and get them interested in what you’re offering. Leave them wanting to find out more and they’ll do the research themselves. 

Throw a launch party

You have a product and you’re a social butterfly. Throwing a launch party and showing people a good time is a sure way to get word out. People will leave feeling good and wanting to know more about your product or services and may even go away and tell their friends…and their friends friends.

Have stationary made

It may seem like an unnecessary cost but it actually doesn’t have to be that expensive. Find a company that will do you a deal on a bulk order perhaps. Creating a mental image to go with your brand is a great way to help people remember it. Order business cards and personalised stationery for any correspondence. Even consider branded pens that you can give to consumers.

Directory 

Use local directories, online directories look at companies such as Free Learning Management System (LMS) Directory Listing. They can get your brand name out there and in front of the right people. There are plenty of free and pay for directory services. 

Ask for reviews

Don’t be afraid to ask for reviews. With such a saturated market, consumers first port of call when trying to decide between two competitors is to usually look for reviews. The more reviews you have the better and the more likely a consumer will be to choose you. Make sure your service warrants great reviews, one bad review can undo five great ones. But it’s a great way to get people talking about your business. 

Wear and use your products in public

You have your stationary use it in public and hand it out where possible but another great way to market your business is to wear it! If your business makes clothing wear it! If not, look at having T-shirts made with your logo on but make sure it’s eye catching. You want people to take note of what you’re wearing so they seek it out. Don’t be remembered for the wrong reasons.

Forgotten Ways to Market Your Business - branded T shirts image
Photo by Nicholas Swatz from Pexels
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Taking Care Of Your Vision With The Right Insurance

August 11th, 2020 Posted in Business, Jobs and Careers
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There are few things more precious in this world than being able to see. If you wear glasses, or you use contact lenses, you may have been offered vision insurance or benefits as part of your employment package. While vision insurance may seem like a perk worth having, there are potential drawbacks. As the infographic below shows, not all insurance policies represent the best value for money.

If you’re an employee, and you wear glasses or contact lenses, you’ll probably be thrilled that vision insurance is part of your employee benefits. The trouble is that policies that are offered to employers often make it difficult for employees to source affordable glasses. This is largely due to the fact that insurers provide access to in-network stores, which are often more expensive than out of network providers. If you shop online, for example, you could save up to 50% on prices for similar or superior products. The range of free frames and lenses may also be limited, and therefore, unsuitable for individuals who need better quality glasses due to their prescription. There is also a risk of losing out on benefits if you don’t use them before a specified deadline. 

For those who do have vision insurance as part of their employee package, it’s advisable to set a reminder to make sure you use your benefits and to consider the option of buying out of network to save money and access a wider range of products and services. Employers may also wish to think about switching flexible benefits to Health Savings Accounts. This prevents business owners from paying for benefits that will expire. 


Infographic Created By Eyeglasses.com
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