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Bad At Sales Or Selling The Wrong Product?

October 16th, 2020 Posted in Business, Entrepreneurship
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It’s all too easy to get the feeling that you’re bad at something like sales. It can take a long time to develop the ability to sell things consistently, with some people finding this process much harder than others. Unfortunately, though, many people make the same mistake from the very beginning; they try to sell something they can’t make themselves feel passionate about. To help you out with this, this article will be exploring some of the steps you will need to take if you’re going to be successful selling something you love.

Bad At Sales Or Selling The Wrong Product? - retail sales image
Photo by Christiann Koepke on Unsplash

Finding Something You Love

There is a huge market for handmade products around the web, with sites like Etsy providing an excellent platform to sell items that you’ve created from scratch. A lot of people have creative hobbies or pursuits in their lives, providing the perfect opportunity to start making something that can be sold. It’s worth having a look around for some inspiration when you’re taking this approach, ensuring that you’re not choosing something that can be made much cheaper on a commercial scale.

Of course, not all hobbies and interests result in something that can be sold. In this case, you may need to think about the objects and products that can surround the interest in other ways. For example, if you love rock climbing, you could think about selling books and other resources that surround this topic. It can be a challenge to find exactly what you want to sell, but you should know when you feel excited enough to achieve big things with your efforts. Finding something you love can be an excellent way to improve your ability to sell things.

Doing Some Learning

There will always be a bit of a learning curve when it comes to selling, even for people who seem to be complete naturals. For example, you’re going to need to figure out how to talk to people when you want them to buy something from you. There are several different levels to this, with those who sell face to face usually having the waisest time. Selling online or over the phone can be trickier, as you can’t rely on facial expressions to make yourself feel friendly. Thankfully, there are loads of guides around the web that can help with this.

Alongside learning how to talk to potential customers, it will also be very helpful to learn about the methods and techniques used with your specific product area. There could be laws that prevent certain sales tactics, and this is something you need to learn about before you dive right in. Learning how to become an antiques dealer, for example, will involve building an understanding of how auctions work, while also developing a keen sense for a good deal.

Depending on the type of selling you’re going to be doing, you may also need to think about marketing as you go through this process. Marketing a physical business isn’t always necessary, but those operating online will have to put a lot of work into this side of their company. Social media, SEO, and adverts all work together to improve your chances of making sales. This can be a difficult job, and is an element of sales that most people aren’t used to, making it crucial that you do some learning before you start.

Use The Right Tools

Finally, as the last area to consider, it’s time to think about the tools you’re going to be using for this work. As mentioned above, Etsy is a great place to sell products that you have made yourself. There are loads of private sellers on websites like this, and the whole platform is geared towards this kind of creativity. This means that there are loads of options available that can help you to sell more. 

For those selling other products online, it makes a lot of sense to be diverse with the platforms you use. Having your own website will be great, but it could take years before you’re able to dominate searches with it. To start with, you’re far more likely to make money through a platform like eBay or Amazon. 

Selling something is rarely easy, and a lot of people have struggled with work like this throughout history. While this can make it all the more daunting, it also means that there are loads of resources available that can help you to improve your ability to sell. This is only getting easier to manage as time goes on.

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Forgotten Ways to Market Your Business

August 27th, 2020 Posted in Business, Entrepreneurship
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We live in a world where everything is done online. It’s great for businesses big and small and it’s never been easier to get word out and market your business. If you have a good social media presence then chances are your business is already doing well. But are you missing out on potentially bringing in new customers. Here are some more simple ways to get word out and reach a whole new clientele. 

Forgotten Ways to Market Your Business - throw a launch party image
Photo by cottonbro from Pexels

Socialise 

We all love to socialise and thanks to social media (I know it’s in the name!) the fun never stops. Whether you ever present on social media or fluttering about at parties, talk about your product. Try and strike up conversations with people who you think may be interested in your product. Be wary of just bombarding people with stats, figures and jargon. It could damage your reputation and turn people the other way. Try and engage them and get them interested in what you’re offering. Leave them wanting to find out more and they’ll do the research themselves. 

Throw a launch party

You have a product and you’re a social butterfly. Throwing a launch party and showing people a good time is a sure way to get word out. People will leave feeling good and wanting to know more about your product or services and may even go away and tell their friends…and their friends friends.

Have stationary made

It may seem like an unnecessary cost but it actually doesn’t have to be that expensive. Find a company that will do you a deal on a bulk order perhaps. Creating a mental image to go with your brand is a great way to help people remember it. Order business cards and personalised stationery for any correspondence. Even consider branded pens that you can give to consumers.

Directory 

Use local directories, online directories look at companies such as Free Learning Management System (LMS) Directory Listing. They can get your brand name out there and in front of the right people. There are plenty of free and pay for directory services. 

Ask for reviews

Don’t be afraid to ask for reviews. With such a saturated market, consumers first port of call when trying to decide between two competitors is to usually look for reviews. The more reviews you have the better and the more likely a consumer will be to choose you. Make sure your service warrants great reviews, one bad review can undo five great ones. But it’s a great way to get people talking about your business. 

Wear and use your products in public

You have your stationary use it in public and hand it out where possible but another great way to market your business is to wear it! If your business makes clothing wear it! If not, look at having T-shirts made with your logo on but make sure it’s eye catching. You want people to take note of what you’re wearing so they seek it out. Don’t be remembered for the wrong reasons.

Forgotten Ways to Market Your Business - branded T shirts image
Photo by Nicholas Swatz from Pexels
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Taking Care Of Your Vision With The Right Insurance

August 11th, 2020 Posted in Business, Jobs and Careers
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There are few things more precious in this world than being able to see. If you wear glasses, or you use contact lenses, you may have been offered vision insurance or benefits as part of your employment package. While vision insurance may seem like a perk worth having, there are potential drawbacks. As the infographic below shows, not all insurance policies represent the best value for money.

If you’re an employee, and you wear glasses or contact lenses, you’ll probably be thrilled that vision insurance is part of your employee benefits. The trouble is that policies that are offered to employers often make it difficult for employees to source affordable glasses. This is largely due to the fact that insurers provide access to in-network stores, which are often more expensive than out of network providers. If you shop online, for example, you could save up to 50% on prices for similar or superior products. The range of free frames and lenses may also be limited, and therefore, unsuitable for individuals who need better quality glasses due to their prescription. There is also a risk of losing out on benefits if you don’t use them before a specified deadline. 

For those who do have vision insurance as part of their employee package, it’s advisable to set a reminder to make sure you use your benefits and to consider the option of buying out of network to save money and access a wider range of products and services. Employers may also wish to think about switching flexible benefits to Health Savings Accounts. This prevents business owners from paying for benefits that will expire. 


Infographic Created By Eyeglasses.com
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5 Things To Consider When Making Major Renovations To Your Business Premises

July 6th, 2020 Posted in Business, Entrepreneurship
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If you’re thinking of making renovations to your business premises but don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re investing in a new location or renovating the one you already own, you need to be as prepared as you can when it comes to getting started. Luckily, there are lots of questions you can ask to ensure exactly that. From setting yourself a budget to finding the perfect contractors, the more questions you’re asking the better. With that in mind, here are 5 things to consider before renovating your business premises: 

5 Things To Consider When Making Major Renovations To Your Business Premises - coffee shop interior image
image credit – Pixabay

What Is Your Overall Budget? 

One of the first things you need to consider when it comes to making major renovation within your business premises is your budget, as this is the best way to ensure you’re not spending more than you can afford.

The best way to put together your budget for your project is to think about each individual aspect of your renovation separately. Take a look at the average price for the work you want to be done, adding them all together to get your final figure. It might take some time but it will definitely be worth it when you know exactly how much you’re going to be spending. 

What Changes Will You Be Making? 

As you’re working on your budget, you may also want to think about the changes you’re going to be making, as this will make it much easier to price up. 

If you’re unsure where to begin when it comes to your major renovations, you may find it helps to make a list of priorities. You won’t be able to do everything at once, but you will be able to do them in order of importance. For a guide to prioritising as a business, you can visit this site here. 

Do You Need To Hire Any Help? 

Although you may be able to do certain aspects of your renovation alone, often it’s better to leave it to the professionals. Whether your premises are within a historical building or you’re undertaking projects that are not within your skill set, a little bit of help can go a long way. For more information when it comes to Historic Building Conservation, you can visit this site here. 

Do You Have A Timeframe In Mind?

Another important thing to consider is whether you have a timeframe in mind. Although it may not be overly important, an end date can help with motivation. For tips and tricks when it comes to staying motivated during a renovation, you can visit this site here. 

Do You Have A Contingency Plan?

Finally, you need to ensure you have a contingency plan in place. 

With lots of important questions to be asking, you can be sure you’re as prepared as you can possibly be when it comes to making major renovations. What else do you need to do? Did we miss anything important off of the list? Let us know your thoughts and ideas in the comments section below. 

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These Mistakes Can Cost Your Business Serious Money!

June 1st, 2020 Posted in Business
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Whatever the other aims of your business, staying economically viable is likely to be right at the top of your list. Unfortunately, doing so is often easier said than done. In fact, many businesses go under because they end up paying out more than is coming in. The good news is that you can avoid paying out for costly business mistakes. Just keep reading to discover what they are and how to dodge them! 

These Mistakes Can Cost Your Business Serious Money! - business success image

Employing the wrong people.

Unless you can run your business entirely alone, you will need employees. However, employing the wrong people can mean you risk a great deal of money. After all, the recruitment and training process is never cheap. Not to mention the impact on the day to day running of your business that a poorly chosen employee can have. 

That is why you must make the right choice when it comes to new employees. Of course, this means paying due care and attention to the recruitment process. Additionally, considering potential employees personality types and ways of working can make the process of picking the right people a great deal more accurate and cost-effective. 

Not attending to your tax correctly. 

Tax is something that all businesses will need to attend to. Unfortunately, there can be a great deal of cost and risk involved if your company taxes are not dealt with properly. 

For example, if you do not declare the correct tax status for the type of business that you run, the government can take a very dim view. Sadly, the guidance that covers this known as the IR35 is very complicated. Therefore, it can be very confusing as to whether your business counts as inside or outside of these laws. 

The good news is that there are tax specialists such as https://www.qaccounting.com/ir35-contract-reviews/ that can review the contracts that your business operates under. Thus being able to tell you whether you fall under the IR35 regulations or not. Something that can help minimise your business’s risk of breaking the rules, and so reduce any chance that you will need to pay levies or fees because of this. 

Not asking enough for the products and service you provide.

Believe it or not, some businesses lose out finally because they do not realise what the products and services they provide are actually worth. Unfortunately, this tends to apply mostly to smaller and independent businesses. The reason being that they tend to be so eager to establish their brand, that they end up undercutting their competitors and even their own costs to gain pole position. Of course, this is not a sustainable model and can cause some severe issues in the long term. 

With that in mind, knowing the real value of the products and service you provide is essential. Luckily, this can be gleaned fairly easily with a little market research. In fact, where possible testing the market before you launch your products, perhaps with a soft launch can help you avoid costing your business a greedy deal of lost money in the long run. 

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