Image sourced from Pixabay
It’s vital for any business to have the trust of their customers. If their audience doesn’t trust them, they’re not going to make any sales. Trust is a difficult thing to build, especially for new businesses that don’t yet have much of a reputation. You need to convince people that your brand is trustworthy through your brand image and through building a strong reputation. If you want to make sure your brand is trusted, you can do a number of things to gain the trust of new customers and make sure that existing customers continue to trust you.
Be There
Making your brand available to your customers is an excellent way to get them to trust you. They want to be able to get in touch with you to ask questions and perhaps even make a complaint. If they don’t have anyone to ask when they need to know something, they might just give up and decide that they would rather go to someone else. It’s important to be available to your customers in a variety of ways and in different places. For example, they might be able to contact you by phone or email, or perhaps get in touch with you via social media.
Image sourced from The Blue Diamond Gallery
Be Transparent
Being open and transparent about how you run your business should help with improving trust in your brand too. Customers are more likely to trust you if you’re willing to tell them how you do things, especially where their information is involved. The owner of Viderium.com points out the new regulation is going to continue to influence how businesses collect, send and store data. Consumers want to know what you’re doing with their data and why you need it. Taking an open approach can help your customers to feel more connected and more involved with your brand. Being transparent is important for building a relationship, for example, people will want to know if you are ethical regarding sustainability, including recycling or using plastic alternatives like a perspex sheet.
Be Reliable
Your customers also want to know that they can rely on you. Providing a reliable product that won’t let them down shows them that they can trust you. Showing is always better than telling, so make sure your product is as reliable as possible. Gathering feedback from your customers can be a good way to continually improve your product. They get to have their say and can see that they can trust you to listen to them and follow through on your word. When developing a product, it’s essential to make sure you know what your customers want before releasing it.
Image sourced from Pixabay
Be Consistent
Delivering consistent quality and service to your customers is a vital part of building their trust. They should be able to expect the same (or better) quality each time they buy one of your products or services. You need to make sure you’re not constantly doing one thing one minute and then doing another thing the next. Consistency is key if you want to build trust from your customers and keep them coming back.
You can’t build a successful business if your customers don’t trust you. Create trust around your brand and you can grow your customer base.
[…] mostly to smaller and independent businesses. The reason being that they tend to be so eager to establish their brand, that they end up undercutting their competitors and even their own costs to gain pole position. Of […]